Commitment to Comprehensive Customer Protection is Liberty’s Top Priority

Liberty Insurance has proudly achieved a remarkable milestone by being honored for the third time at the Insurance Asia Awards (IAA). Taking place annually from 2016, IAA honors outstanding insurers in Asia Pacific. On this occasion, Ms. Nga Tran, General Director and Head of Distribution, Liberty Insurance, shared the company’s commitments to providing comprehensive protection and daily peace of mind for its customers.

Ms. Nga Tran, General Director and Head of Distribution, Liberty Insurance

- What does this award mean to Liberty?

- The International General Insurer of the Year - Vietnam award is given to companies with outstanding service quality and innovative insurance solutions. Receiving the award three consecutive times is evidence of our commitment to always putting customers at the center to provide comprehensive protection.

As one of the foreign insurance companies present in Vietnam since 2003, Liberty has been closely associated with and deeply understands customers' protection needs. We develop specific protection solutions suitable for Vietnamese families and businesses at reasonable premiums.

Being honored for the third consecutive time is a recognition of the efforts of all 300+ employees at Liberty, motivating the team to continue striving to deliver increasingly better insurance solutions for customers.

Liberty Insurance received the "General Insurer of the Year - Vietnam" accolade on July 9 in Singapore. In the photo, from the left, Ms. Tram Chung, Head of Motor Department, Mr. Thuy Dao - Deputy Regional Sales Director, Ms. Linh Le - Director of Direct and Digital Distribution.

- What are Liberty's solutions that are tailor made for Vietnam?

- Since our early days in Vietnam, we have aimed to provide a diverse product portfolio: health insurance, travel, motor vehicles to property and liability insurance... Our goal is to ensure that all aspects of our customers' lives are protected.

For individual and family customers, focusing on experience and convenience is a priority. From the beginning of this year, we have implemented a new website interface, helping customers easily look up product information.

In June this year, Liberty launched an online claims submission feature for health insurance products. In addition, the website also has utility functions such as receiving comprehensive AutoCare car insurance quotes; purchasing international travel insurance..., helping customers easily research and be proactive in product selection.

For businesses, Liberty has many products protecting against risks such as natural disasters, fire and explosion, personnel... Notably, the dynamic business insurance product, designed specifically for each type of business, is suitable for small and medium enterprises, which account for up to 98% of total domestic enterprises.

-  What makes Liberty stand out for customers?

- With the goal of helping customers "embrace today, confidently pursue tomorrow", Liberty Insurance focuses on three main factors: innovation, technology, and people.

We constantly research and improve processes, ensuring accurate and quick insurance quotations and policy issuance. Recently, we have implemented a process for issuing cargo transportation insurance policies on an advanced digital platform. This not only benefits customers but also meets the increasing demands of the logistics and transportation industry in Vietnam.

Regarding technology, we always promote the application of digital technology, providing an online insurance purchasing platform. This system has been implemented since 2010 and launched an interface allowing 100% online car insurance purchase in Vietnam in 2020.

As for people, we consider our staff as the most valuable asset, continuously investing in training and skill development, building a positive, diverse and fair working environment, encouraging creativity and innovation. Thanks to these improvements, Liberty received HR Asia 'Best Companies To Work For' 2023.

- What are the market expansion and revenue growth strategy of Liberty?

- Liberty sets the goal of sustainable growth and always prioritizes customer satisfaction. The superior technological advantage inherited from the group helps Liberty's customers purchase insurance quickly, safely, and securely through digital channels.

Additionally, we are also intensifying cooperation with strategic partners to diversify distribution channels across provinces and cities, while developing specialized insurance products, such as Mercedes-Benz Car Insurance (MBI). This helps us not only enhance our presence but also improve service quality and customer experience, thereby achieving sustainable revenue growth goals.

The full interview is on VnExpress - Please click here to view.