Liberty Insurance Reaffirms Its Pioneering Position as the International General Insurer of the Year (Vietnam) with Insurance Asia Awards for 3 Consecutive Years

Liberty Insurance, a subsidiary of Liberty Mutual Insurance, headquartered in the USA, has proudly received the International General Insurer of the Year – Vietnam award at the Insurance Asia Awards (IAA) 2024 ceremony held in Singapore. Established in 2016, the annual Insurance Asia Awards honors outstanding insurance companies across the Asia-Pacific region. The International General Insurer of the Year award recognizes companies with exceptional service quality and innovative insurance solutions.

With this year's achievement, Liberty Insurance becomes the first and the only non-life insurance company in Vietnam to win for three consecutive years at the Insurance Asia Awards (2022 – 2024), with 5 awards including three International General Insurer of the Year awards and two Automobile Insurance Initiative of the Year awards. This prestigious regional recognition demonstrates Liberty's relentless efforts and strong commitment to enhancing service quality, providing comprehensive protection solutions, and ensuring peace of mind for customers.

Liberty Insurance received the International General Insurer of the Year – Vietnam award at Insurance Asia Awards (IAA) 2024

Speaking about this achievement, Ms. Nga Tran, General Director and Head of Distribution of Liberty Insurance, said: "We are deeply honored to be named International General Insurer of the Year for three consecutive years. As one of Vietnam's earliest foreign non-life insurance companies (since 2003), we have continuously strived to improve our products and services, providing comprehensive protection that allows our customers to confidently enjoy life and pursue their future goals."

Ms. Nga Tran also emphasized that over 20 years of presence in Vietnam has helped Liberty Insurance understand the desires and needs of customers when it comes to protecting their assets and ensuring the health of their families and businesses. Building upon this deep understanding, Liberty Insurance consistently innovates and develops insurance products and services specifically for Vietnamese customers at reasonable rates.

Customers are becoming more discerning in choosing insurance solutions in the context of rapidly advancing technology and diverse, widespread digital content. Recognizing this trend, Liberty Insurance has been a leader in applying advanced technology to its business operations. According to Ms. Nga Tran, Liberty continuously invests in modern technology platforms to provide transparent, up-to-date, and useful information to customers and partners: "Our goal is to enable customers and partners to quickly and easily access the necessary information about products, supporting them in finding the right insurance solutions for their families and businesses."

Ms. Nga Tran, General Director and Head of Distribution at Liberty Insurance shared that the company has been a leader in applying advanced technology to its business operations

Furthermore, Liberty has invested in technology to enhance convenience and speed in the claims process for customers. In mid-2024, Liberty Insurance  launched an online claims submission feature for health insurance products. This system enhances the customer experience by shortening the claims submission time and providing a fast, simple, and convenient process.

Additionally, website features such as getting a comprehensive AutoCare insurance quote in just 1 minute and purchasing International Travel Insurance with just 4 simple steps help customers make transparent and proactive choices for suitable insurance products. These innovations not only enhance the customer experience but also affirm Liberty's pioneering position in applying technology to the insurance industry in Vietnam. With these breakthrough steps, Liberty Insurance promises to continue offering smart insurance solutions that meet the growing needs of consumers in the digital age.

To provide more flexible payment options for customers, Liberty Insurance launched a "0% interest installment" program for auto insurance products in Q4 2023. Through this program, Liberty aims to provide comprehensive insurance solutions, helping customers always be ready to "embrace today, confidently pursue tomorrow" without financial worries. When participating in the program, customers only need to pay from 35,000 VND/day while still receiving maximum protection benefits from Liberty Auto Insurance. Additionally, customers can pay in 0% interest installments with flexible terms from 3 to 6 months.

Liberty Insurance takes pride in its diverse and inclusive leadership team, with nearly half its members being women. Appointed as General Director and Head of Distribution of Liberty Insurance since September 2023, Ms. Nga Tran continues to affirm the company's steadfast dedication to providing high-quality insurance products and services in Vietnam.